Background

Think of me as your travel agent, and you — a writer — as an adventurer who isn’t sure where your adventure should be, or how you’ll get there. Let me help you embark on your journey through exploration, to find out where you’ll like to go, what your options are, and how you can manage the adventure and whatever it may throw at you.

I’ve been a project manager all of my life, starting in music touring, where I managed tour projects for orchestras, bands, and performing troupes, all over the world. Through touring, I developed an aptitude for managing large, multi-strand projects, while maintaining a clear overview, in the control seat. Clients included the BBC Symphony Orchestra, David Foster and Friends (Natalie Cole, Peter Cetera, etc.), Count Basie Orchestra, and many more. 

I also managed large scale projects, like the Canton International Summer Music Academy ’05 for the Chinese government, provided research and consultancy for financial clients’ sponsorship investments of over two million dollars, and set-up new music qualifications as part of the national curriculum (UK). Though these projects might sound distant from books or writing, other than improving my project management abilities, they also taught me about business, about sales, marketing, and most importantly of all, about messaging and branding.

In 2010, I became a writer. And to help my writing, I delved into the publishing sector, absorbing and learning as much as I can. The last five years have been the most educational yet, as I learnt about what it means to be a writer in the twenty-first century. This journey has found me as managing editor for an independent press (Spectacle Publishing Media Group), operations manager for an editorial services agency (The Literary Consultancy), and a networker amongst writers and publishers, through the Alliance of Independent Authors (ALLi), Society for Editors and Proofreaders (SfEP), Free Word Centre, Byte the Book, London Writers’ Cafe, and many more.

There is so much that I wish I had known when I had first started out. I feel lucky that my skills and determination pulled me through, but I believe that all writers do not have to go through such a journey. 

With my simple and direct approach, using two key exercises — Audit and Strategy — I know that writers of all backgrounds can benefit from what I can offer. Learn to manage and market yourself, your books, and your brand.

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